The Psychology of Persuasion
Published on July 16, 2021,
by Bradley C. Love
When we are on the right side of an argument, most of us believe presenting the facts and supporting evidence should be enough to persuade others. Instead, we are baffled when friends and family continue to vote for policies that run counter to their interests or pour the milk before the tea. Presenting evidence is not enough for persuasion because people are motivated reasoners driven by their core values and...
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